Archive for February 3rd, 2010
Mind games on the menu: The psychological tricks restaurants use to part us from our money (The Independent)
William Poundstone’s new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), explains how restaurants, through ‘menu engineering’, compel us to choose certain items and spend more.
“It’s all too much to do: you’re sitting down at your restaurant table at the same time as trying to regale someone with a [...]
February 03, 2010 | Jordan Romoff | Comments 0
Michael Smith on his Iron Chef appearance vs Bobby Flay
“We went down to New York City to open up a big ol’ can of Maple whoop ass and poured it all over Bobby Flay’s head.”
February 03, 2010 | Jordan Romoff | Comments 1
